From The Founders

A Toronto-based brand creating high-quality, premium scented candles with a focus on unique, luxurious scents.

Why RUMI? RUMI isn’t just a brand — it’s a blend of scent, art, and inspiration, crafted by the work of two actors.

One restful holiday evening, with a candle burning in front of us, we reflected on why we’re so drawn to acting — and why we love it so deeply. We came to a simple realization: when we’re performing, we feel fully alive. And to feel fully alive, you must be fully present.

In that moment with a burning passion, we needed to share that with the rest of the world. That’s when the idea sparked: what better reminder than a simple, elegant candle? A flame that reminds you to pause, breathe, and feel alive!

Inspired by the timeless words of Rumi, the great Persian poet, we set out to build something meaningful. We gathered a team of designers, collaborators, and creatives — and brought RUMI to life.

At RUMI, we believe that being present is the key to feeling truly alive. Light your RUMI, Breathe, and Experience the beauty of now.

With love,
Emad Jafari, Shad Modir